Everybodysagenius’s Weblog

Hey Everybody,

Every once in a while you read something that really makes sense and/or rings true with what we are doing. This article by Jason Cohen, was exactly that for me this morning. It is one of the best articles on marketing that I have read in a long time. It has a little history, some case studies, real advice and more. I hope that you will read it and enjoy it too.

The article that I am talking about is called, Why you have to engage in social media, even if you don’t want to. With so many self-serving, marketing speak articles on social media circulating today. This true interesting article is a nice reprieve.

Here is a short excerpt:

How do you “win” the Internet? No one knew, and even those geeks who indirectly convinced the world to live on the web didn’t foresee its massive effect. The Internet was not, in fact, “just another form of media” — it created opportunities where Amazon is 34x bigger than Barnes & Noble, where NetFlix destroyed Blockbuster, and where Skype is worth $2.6B while telecom companies drop like flies.

It’s not just a new media, it’s a completely different world. Business models are changed forever.

Flash-forward to today, and the same pattern is emerging, just in a different guise.

Thanks for the great post Jason and keep up the great work