Hey Everybody,

Just wanted to share this copyright free version of the Social Media Press Release. I got it off of http://www.pr-squared.com a while ago. Just wanna offer it to all the PR people out there. I think that I have said this before, but I don’t think that the new standard social media press release is ever gonna be considered the standard news release format. Instead I think that we are moving away from the days of a standard form of communication with each other and with media. What is a standard anything anymore?

But this template does give a good idea of some of the multimedia applications and tools that we (pr People) should be including in all of our communications efforts.

Peace and have a nice weekend,

Will Flavell

Social Media Press Release download location

Hey Everybody,

I have recently been using a new kind of wire service. It is an online wire service that focuses on corporate social responsibility issues. I have come to really like it. It allows each company or non-profit (must be approved) to host their own page of press releases, reports, videos and more. A lot of other wire services charge big bucks for this. CSRWire.com, the name of this program charges a $100 a year fee for it. Their press release dissemination is also really cheap, $495 for a basic. They also have a lot of good CSR story ideas and are easily searchable. They have a good reach and we have had some good hits with them. I also like that they don’t just target reporters (although important) they also hit online stakeholders, online news aggregators and much more. Here is what they have to say about their reach:

Your news is distributed to professionals in 210 countries and archived for search and bookmarking optimization. Including subscribers, syndication partners, web site, search, Send-To-Friend, social bookmarking, rss feeds, blogs and aggregators we can attest to reaching over 500,000 professionals per month.

CSRwire is the first stop on the campaign to get your message out, respond to comments, find out what the activists are doing, get included in research and books, encourage articles and mentions, keep track of competitors, raise awareness with ’socially responsible investors’, update others on your events or sponsorship and search for complimentary opportunities.

CSRwire is the only newswire service focused exclusively on issues of Corporate Social Responsibility. Since 1999 our reach has grown to include hundreds of thousands of journalists, analysts, investors, activists, academics, public relations and investor relations professionals worldwide. These ‘Thought Leaders’ write about, invest in, research and advocate on topics of interest to them, their readers, constituencies and investors. The topics include the environment, human rights, corporate governance, community development, business ethics, diversity, green technology, and corporate philanthropy .. to name a few.

Our distribution network is reached through a variety of methods: Website, News Alerts, Syndication, Blogs, Search Engines, RSS Feed, Aggregators, Send to Friend, Archive, Member Profile and Social Bookmarking.

So, I do want to endorse this cheap, forward thinking wire service. But I do have one big caution and problem with them. They charge an extra $50 for each photo or video on your release. While they seem to get the Web on the distribution side, they definitely miss how important it is to offer a few multimedia additions for free. Even the big boys like BusinessWire and PRNewsWire get that.

Thanks and Hope you enjoyed,

Will Flavell

I love it.